For this thesis, I took two different examples of wildlife television – Planet Earth II and Wild SafariLIVE – and compared the messaging patterns (AKA media frames) within them. I then connected these frames, along with more general features of each program, to research from the social sciences to begin exploring which series might more effectively encourage pro-environmental attitudes and behaviors among viewers.
I concluded that while both programs have distinct advantages, the messaging patterns in Wild SafariLIVE might be more helpful.
However, due to their different formats, Planet Earth II and Wild SafariLIVE can work together to reach different audiences. This is good, and attests to the need for a wide range of wildlife programs that can resonate with diverse groups of people.
Here is my downloadable thesis: