The Difference between Behavioral Science and Social Marketing

Conservation often involves changing people’s behavior, ideally in ways that help both them and wildlife. There are many disciplines that provide strategies for how to initiate behavior change, and two of the overarching “flavors” are behavioral science and social marketing. This blog post by Sara Isaac of Marketing for Change does a good job of explaining the differences between the two approaches.

New Study Explores Jaguar Killing without "Cowflict"

Often, the persecution of predators like jaguars (Panthera onca) is blamed – at least in part – on livestock depredation: jaguars kill cattle, and hence people kill jaguars. But what happens when there are no cattle? In areas where human communities do not rely on livestock for their livelihoods, would they be more tolerant of jaguars? That is the question that Jillian Knox and her co-authors set out to answer.

Researchers Uncover “Crime Scripts” Behind Jaguar Paste Market in Suriname

Researchers A. M. Lemieux and Nicholas Bruschi recently published an insightful paper about one of the illicit products being sold for use in Traditional Chinese Medicine: jaguar paste. They constructed “crime scripts” to determine how this substance is produced and traded, and to provide informed suggestions on how to curtail this alarming practice.