Winter 2020 Updates

Happy World Wildlife Day! I believe I’ve set a world record for time elapsed between blog posts, as it’s been three weeks since my last entry. Here’s what’s been going on, along with some exciting news.

The Difference between Behavioral Science and Social Marketing

Conservation often involves changing people’s behavior, ideally in ways that help both them and wildlife. There are many disciplines that provide strategies for how to initiate behavior change, and two of the overarching “flavors” are behavioral science and social marketing. This blog post by Sara Isaac of Marketing for Change does a good job of explaining the differences between the two approaches.

New Study Explores Jaguar Killing without “Cowflict”

Often, the persecution of predators like jaguars (Panthera onca) is blamed – at least in part – on livestock depredation: jaguars kill cattle, and hence people kill jaguars. But what happens when there are no cattle? In areas where human communities do not rely on livestock for their livelihoods, would they be more tolerant of jaguars? That is the question that Jillian Knox and her co-authors set out to answer.