The Difference between Behavioral Science and Social Marketing

Conservation often involves changing people’s behavior, ideally in ways that help both them and wildlife. There are many disciplines that provide strategies for how to initiate behavior change, and two of the overarching “flavors” are behavioral science and social marketing. This blog post by Sara Isaac of Marketing for Change does a good job of explaining the differences between the two approaches.

New Study Explores Jaguar Killing without "Cowflict"

Often, the persecution of predators like jaguars (Panthera onca) is blamed – at least in part – on livestock depredation: jaguars kill cattle, and hence people kill jaguars. But what happens when there are no cattle? In areas where human communities do not rely on livestock for their livelihoods, would they be more tolerant of jaguars? That is the question that Jillian Knox and her co-authors set out to answer.

The World's Most Wanted Leopard: The Best Wildlife Film you Probably Haven't Seen

Two years ago, a follower recommended a film to me called The World’s Most Wanted Leopard. Produced by South Africa’s Ginkgo Agency, it documents photographer Adrian Steirn’s quest to document a rare Caucasian leopard in Azerbaijan: a small country in Southeastern Europe. The World’s Most Wanted Leopard immediately became one of my favorite wildlife films.