Spring Updates and Double Rainbows

It’s been over a month since my last post; and, like I said in this update, I’ve been considering abandoning this blog in favor of a new platform that’d allow me to earn money without getting abducted by copyright lawyers. However, a friend whom I’ve never met helped me remember why I started this blog, and put my goals into perspective.

The Difference between Behavioral Science and Social Marketing

Conservation often involves changing people’s behavior, ideally in ways that help both them and wildlife. There are many disciplines that provide strategies for how to initiate behavior change, and two of the overarching “flavors” are behavioral science and social marketing. This blog post by Sara Isaac of Marketing for Change does a good job of explaining the differences between the two approaches.