How attention can affect conservation

Here’s a fascinating new study published by Margarita Gil-Fernández (2023) and colleagues. It’s about big cats in Costa Rica; or, more specifically, how receiving attention from conservationists following attacks on livestock can affect ranchers’ attitudes towards big cats. The findings from this study have crucial implications for conservation.

The Difference between Behavioral Science and Social Marketing

Conservation often involves changing people’s behavior, ideally in ways that help both them and wildlife. There are many disciplines that provide strategies for how to initiate behavior change, and two of the overarching “flavors” are behavioral science and social marketing. This blog post by Sara Isaac of Marketing for Change does a good job of explaining the differences between the two approaches.

New Study Explores Jaguar Killing without “Cowflict”

Often, the persecution of predators like jaguars (Panthera onca) is blamed – at least in part – on livestock depredation: jaguars kill cattle, and hence people kill jaguars. But what happens when there are no cattle? In areas where human communities do not rely on livestock for their livelihoods, would they be more tolerant of jaguars? That is the question that Jillian Knox and her co-authors set out to answer.