Jaguars Forever/Jaguares Para Siempre: Great New Video from USFWS International

Jaguar - Stretched by Eric Kilby. CC BY-SA 2.0
Jaguar – Stretched by Eric Kilby. CC BY-SA 2.0

I recently discovered a great new video while browsing the Twitter feed of Levi Novey, the Outreach and Educational Specialist for the United States Fish and Wildlife Service (USFWS) Office of International Affairs. The English version of the video is titled Jaguars Forever, whilst the Spanish version is called Jaguares Para Siempre.

Even though the video seems to focus on the work of the USFWS International concerning jaguar conservation, it does a great job of summarizing human-jaguar conflict in just a few sentences. In addition, the strategies described in Jaguars Forever/Jaguares Para Siempre are similar to what many organizations are doing. Therefore the video also serves as a good general overview of what is currently taking place in the world of jaguar conservation.

One strategy that particularly caught my attention was the social marketing campaign Jaguares Para Siempre that is being employed in Guatemala. While I do not know much about this initiative, I have come across a good deal of information about social marketing campaigns in general. They typically use creative imagery and slogans to encourage members of a community to change a specific behavior; with the ultimate goal being the creation of a new social norm (Butler, Green, & Galvin 2013). One NGO that specializes in social marketing campaigns is Rare, and I highly recommend you look them up.

Without further ado, here are the videos:

8 Thoughts

  1. I really liked seeing the videos. Thanks for posting.
    I didn’t see any information at the end about who the voice actors were. I thought they both did a good job and was curious who they were.

    Liked by 1 person

    1. Thanks Chloe!

      That information might’ve been in the credits, but they went by so fast that I don’t recall seeing who the voice actors were either. I’m guessing they were employees of the USFW International. Or maybe interns :p

      Since you watched both videos, do you understand Spanish?

      Liked by 1 person

      1. Mas o menos.
        I’m pretty rusty. Since I’ve never lived anywhere where I used it regularly my vocabulary (especially colloquialisms) is limited but I love to read it out loud and I try to encounter it often so I don’t completely lose the feel of it. Getting to hear other people speak it or sing it is a favorite activity so I loved that I could watch this video in English and then immediately in Spanish, too! <3

        Liked by 1 person

        1. Sí, español es un idioma muy agradable oir y hablar .

          I’ve been teaching myself Spanish for a little more than a year, and it is a very pleasing language to hear and speak. Unfortunately like you I have to go out of my way to use it, so I know very few colloquialisms. But I also like how the videos allowed you to hear both English and Spanish. Watching them both repeatedly helped me figure out words that at first I couldn’t understand in the Spanish one.

          Also, you’re right that Spanish sounds good when it’s sung! I’ve become quite a fan of reggaeton lately 😁

          Liked by 1 person

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