I recently discovered a great new video while browsing the Twitter feed of Levi Novey, the Outreach and Educational Specialist for the United States Fish and Wildlife Service (USFWS) Office of International Affairs. The English version of the video is titled Jaguars Forever, whilst the Spanish version is called Jaguares Para Siempre.
Even though the video seems to focus on the work of the USFWS International concerning jaguar conservation, it does a great job of summarizing human-jaguar conflict in just a few sentences. In addition, the strategies described in Jaguars Forever/Jaguares Para Siempre are similar to what many organizations are doing. Therefore the video also serves as a good general overview of what is currently taking place in the world of jaguar conservation.
One strategy that particularly caught my attention was the social marketing campaign Jaguares Para Siempre that is being employed in Guatemala. While I do not know much about this initiative, I have come across a good deal of information about social marketing campaigns in general. They typically use creative imagery and slogans to encourage members of a community to change a specific behavior; with the ultimate goal being the creation of a new social norm (Butler, Green, & Galvin 2013). One NGO that specializes in social marketing campaigns is Rare, and I highly recommend you look them up.
Without further ado, here are the videos: